上海真空电子器件股份有限公司SVEC未来5年战略决策的分析与.pdf

上海交通大学
士学位论文
上海真空电子器件股份有限公司(STC)未来5年战略决策的分
折与研讨
姓名:朔之
申请学位级别:倾上
业:工商管理
指导师:方云安
2001.5.⊥
上海交递大学硕士学位论文上海真空电子器件股份有限公司(SVEC)未来5年战略决策的分析与研讨
上海真空电子器件股份有限公司(SVEG)
未来5年战略决策的分析与研讨
摘要
所谓企业战略,就是企业在竟争激烈的环境中,在回顾历史
了解现状、预测未来的基础上,为谋求生存和发展而作出的具有长
远性、全局性的计划或谋略。目前SVEC所处的彩管行业加剧滑坡,
企业内部也存在不少与外部环境不相适应之处。针对现状,本文试
图从战略的角度,对SVEC未来5年的战略次策问题进行分析与研
本文首先对SVEC过去二次产品结构的调整作了简要回顾,并
肯定了这二次调整对SVEC发展所起的作用。其次从SVEC现有业务、
财务状况、组织结构、人力资源、行业情况等诸方面对公司的内部
与外部环境做了较详细的分析,倛目的在于说明SVEC面对激烈的
市场竞争,正面临着严峻的挑战,SYBC许多方面需要进行战略性调
整。之后,本文对真空光电子领域的发展趋势作了介绍与分析,目
的在于指出SVEC面对新的发展机遇应确立的第三次战略调整方向。
而后,本文明确提出了SVEC的战略目标,并对产品、科技开发、
组织、人力资源等围绕战略目标的相应子战略作了初步的设计。最
后,本文简要说明了战路实施中的一些环节。
本文以产品结构的调整为主线、以企业战略规划前后不同的状
况为对比、以大量的图表为说明,以部分MBA所学知识为分析的手
段,勾画了SEC战略发展的框架,)
关键词企业战略、真空光电子、战略目标、战略调整
战略实施
上海交通大学硕土学位论文上海真空电子器件股份有限公司(SVEC)末来5年战略决策的分析与研讨
TIE ANALYSIS
D DELIBERATION OF THE FUTURE
FIVE-YEAR TRATEGIC DECISION OF SHANHA
VACUUM ELECTRON DEVICES CO,LTD(SVEC
ABSITRACIN
The enterprise strategy is a long term, universal plan or
resourcefulness made for existence and development "in the
environment of harsh competition on the basis of reviewing history,
understanding the current status and detecting the future. At present, the
colour picture tube trade, which SVEC belongs to, goes down sharply
and we can also find a lot of places in the enterprise which obviously
cannot be suited to the outer environment.
Aimed at current status, this article tries to analyze and deliberate
the issues of the future five-year strategic decision of SVEC. First, the
article takes a brief review of the SVEC past two adjustments of the
product structure, and affirms that the two adjustments have played a
Positive role in the development of SVEC. Next, the article makes a
epecific analysis to the inner and outer environment of the Co in terms
of its available business, accounting situation, organization structure,
human resources, CRT industry etc. with the purpose of explaining that
SVEC is faced with the severe challenge die to the harsh marketing
Third, the article introduces and analyses the developing trend in the
field of vacuum electronics, the purpose of which, is to point out the
direction of the third strategic adjustment that should be established in
the face of new developing opportunity. Fourth, the
article submits a
clear strategic aim of SVEC and makes a tentative design of the
corresponding sub strategy such as products, science exploitation
organization and human resource. [aist, the article makes a brief
statement of some links in the strategy implementation
The article sketches the frame of the SVEC strategic development b
means of some MBA knowledge of analysis through the main stem o
oroduct structure adjustment, the comparison of the conditions before and
after implementing the strate ic plan as well as the illustration by a large
quantity of diagrams
Key words: enterprise strategy, vacuum optal electronics, strategic target
strategic adjustment, strategic implement