【硕士论文】基于消费者回收行为分析的废旧家电回收渠道改进方案.pdf

西南交通大学硕士研究生学位论文
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摘要
随着科学技术的进步和人民生活水平的提高,我国废旧家电的数量越来越
多,给社会和环境带来了无法预测的危害。经过多方努力,取得了一些进展。
但是,大量的废旧家电仍然无法进入法定的回收渠道,这就需要对消费者废旧
家电回收行为进行研究。因为目前陈旧的、低效率的废旧家电回收渠道无法刺
激消费者积极参与废旧家电回收活动。所以对消费者回收行为的研究显得极为
重要,极为迫切。
本文在现有研究基础上,对消费者废旧家电回收行为进行分析,对废旧家电
回收渠道进行改进。纵观全文,本文所做的主要工作包括:
(1)通过对大量相关文献的总结提炼,从消费者废旧品回收行为的影响因
素、分析方法以及基于消费者废旧品回收行为分析改进回收渠道这三个方面对
国内外研究现状进行综述,指出了现有研究存在的不足,进而结合我国消费者
的特点提出了本文的研究思路。
(2)总结国外废旧品回收行为的问卷调查,参考相关文献,制定了消费者废
旧家电回收行为调查问卷,经预测调查后进行正式问卷调査;采用SPSs13.0对
问卷进行统计分析,研究了消费者废旧家电回收行为。
3)建立三元模型,并用其对现行WEEE( Waste Electrical and Electronic
Equipment)回收渠道进行分析,找出WEE回收渠道存在的问题。
(4)综合考虑社会、伦理、政治、经济、技术等方面的因素,借鉴发达国家
成功的废纸、玻璃/塑料瓶回收及我国废旧家电回收网络,应用形态分析法来构
建三种可行的WEE回收渠道改进方案,为我国废旧家电的有效回收提供一定
的参考。
(5)根据废旧家电回收体系建设目标,从技术、经济、环保、可操作性等方
面制订废旧家电回收渠道方案评价指标,依据模糊综合评判对不同方案进行比
选,选择最优改进方案,并对回收体系责任分配进行了分析,提出了保障方案
实施的措施。
关键词消费者;回收行为;回收渠道;废旧家电;问卷调查;三元模型
西南交通大学硕士研究生学位论文
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Abstract
With the progress of science and technology and the improvement of living
standards the quantity of waste and used household electrical appliances(WUHEA
become more and more in our country, and result in the unpredictable disserves
against the society and the environment. With the efforts of the government and
enterprises for many years, the issue has been resolved to some extent. However, lots
of WUHEA can't be entered into the legal recycling channels, so that it needs to
research on consumer behavior of recycling WUHEA. The recycling channel which
is obsolete doesn't stimulate the enthusiasm in consumers to attach themselves to the
activity of recycling WUHEA Therefore, the research of consumer behavior of
recovery is extremely important and very urgent
Based on the existing research, the consumer behavior of recycling WUHEA is
anal yzed and the recycling channels of WUHEA are improved. Looking the full text,
the main contents of this dissertation are as follows
(1)Based on summarizing the relative literatures, from the point of view of
influence factors and analysis methods of consumer behavior of recycling
wasted-and-used products(WUP)as well as the enhancement of collection rate by
analyzing consumer behavior of recycling WUP the review of the research on
consumer behavior of recycling WUP is summarized. The shortcomings of existing
research on the problem are pointed out and the research ideas of this dissertation
linking with the characters of consumers in our country are put forward.
(2)The foreign survey of the behavior of recycling WUP are aggregated , in
terms of the interrelated literature, and then the questionnaire of understanding the
consumer behavior of recycling WUHEA is made. After making the forecast, a
formal survey is gone along. Through adopting the software of SPSS13.0, this paper
makes a statistical analysis and researches the consumer behavior of recycling
WUHIEAL
(3 )Establish the triad model, and construe the existing recycling channels of