企业文化的定性与定量测评研究(优惠版).pdf

北京交通大学硕士学位论文
中文摘要
中文摘要
摘要:优秀的企业文化是企业核心竞争力的重要组成部分。企业文化测量与评价是企业
文化建设的基础工作,对企业来说具有重要的理论与实践意义。
本文主要是适应当前企业文化研究的背景,从定性测评与定量测评两方面来研究企
业文化,并阐述了企业文化测评结果的应用。首先,本文介绍了企业文化理论及其研究
的历史,国内目前企业文化建设的现状分析。接着着重阐述了企业文化在定性和定量两
个方面研究的代表成果及研究方法。然后本文建立了全新的企业文化测评的框架与体
系,并将其鑲嵌在企业文化建设整个流程当中,最后详细介绍了企业文化测评结果在企
业文化的设计上的应用。
本文的主要工作与创新有以下几点:一是综合国内外对企业文化测评研究的理论,
提出企业文化建设中的测评工作要走定性与定量相结合的道路;二是制定了定性与定量
硏究相结合的企业文化测评体系,并对丹尼斯的组织文化特质模型和测量量表进行了改
进;三是将企业文化的定性与定量测评应用到企业文化建设研究中去。
关键词:企业文化测评;量表;定性与定量;企业文化的设计
此京交通大学硕士学位论文
ABSTRACT
ABSTRACT
ABSTRACT:
Excellent culture is the important part of core competency of the corporation. The
measurement and evaluation of the corporate culture is a fundamental work for the corporate
culture construction, and has important meanings both in practice and theory to the
corporation
To adapt the background of the research of the corporate culture, I researched the corporate
culture both in qualit ative analysis and quantitative analysis, and expatiated the application of
the measurement and evaluation result. First I reviewed the corporate culture theory and it's
history of research, and analyzed the actuality of the corporate culture construction of
domestic corporate. Next, I reviewed the representative fruit and the research method on
corporate culture both in qualitative and quantitative research, Then I established the new
frame and system of the measurement and evaluation of the corporate culture, and enchased if
in the whole flow of corporate culture construction. At last, I introduced the application ofthe
measurement and evaluation result in the design of the corporate culture
There are several innovation points in this paper. The fist one is integratin the theory of the
measurement and evaluation of the corporae culture both in inside and outside of the country,
bringing forward the measurement and evaluation of the corporate culture be using the
method of the combination of the qualitative analysis and quantitative analysis. The second
one is establishing the new frame and system of the measurement and evaluation of the
corporate culture both in qualitative analysis and quantitative analysis, and ameliorating the
Theoretical Model of Culture Traits of Professor Denison. The third one is using the
measurement and evaluation of the corporate culture in the corporate culture construction.
KEYWORDS: Measurement and Evaluation of Corporate Culture: Scaling; Qualitative
Analysis and Quantifative Analysis; Design of Corporate Culture
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