跨国并购后企业文化融合与沟通管理日立环球存储科.pdf

Y952347
学校代码:10246
学号:032025476
g人學
硕士学位论文
(专业学位)
跨国并购后企业文化融合与沟通管理
日立环球存储科技公司现状分析
系
管理学院
院专姓
业
工商管理
名
柳波
指导教师:
苏勇教授
完成日期:
2006年4月20日
032025476柳波
跨国并购后企业文化融合与沟通管理
摘要
经过跨国并购后的企业面临的首要任务是文化的融合,文化融合的实施需要有效沟
通体制的支持。日立环球存储科技公司的成立源于日立并购IBM存储事业部。公司的企
业文化差异和多样化的民族文化差异给企业文化整合到来困难与挑战。公司在成立初
期,没有形成系统化的企业文化。公司从内在核心价值观、企业规章制度和内外部品牌
宣传三个层次构建新文化,从而取得了文化整合的初步成功,并着重介绍了日立的配对
管理原则和多元化办公室等独具特色的管理理念对文化融合的促进作用。本文还通过日
立收购IBM存储事业部与联想收购 IBM PCD的对比,研究这两个整合案例的战略与实
践。从沟通管理方面,完善的体制是关键。日立环球存储科技沿用了IBM的有效内部沟
通体制,为员工提供一个公开的沟通渠道。但其沟通有效性也存在着几方面的障碍,如
矩阵式组织结构与分工、语言及文化差异、经理层沟通素质等等,文章对以上障碍进行
分析并提出解决办法。此外,文章对一种新的沟通模式一企业导师制度进行了探讨。最
后对日立环球存储科技公司的文化整合进行总结并展望未来的发展。
关键词:跨国并购文化差异文化融合内部沟通。
中图分类号:F276.7
032025476柳波
跨国并购后企业文化融合与沟通管理
Abstract
Cultural Integration is the first priority of an after Merge or Acquisition enterprise
Hitachi Global Storage Technologies was established as the great combination of Hitachi and
IBMS storage business. Its diversified cultural difference presented big challenges to its
cultural integration. In the very beginning of the company, culture has not been officially
formed. In order to build a strong company culture, the company made efforts according to 3
levels of culture: Mission, Vision and Value; Company policies and regulations; Branding
promotion. Pairing management system and Diversity Office is introduced as an effective of
culture in ration.It helped the company achieving successful cultural integration. This article
lso made a comparison between Hitachi-ibm HDD business merge and LENOVO-BM PC
business merge. Communication management is the key of the implementation of Cultura
Integration. The company provides an open communication climate by using IBMS excellent
communication polices. However oranization matrix, language difference and skill level of
the first line management impact the effectiveness of communication. The article studied the
problems and proposed solutions accordingly. In addition, a new communication method
Mentor system was introduced. Lastly, the write made a summary of the company's cultural
integration and made a future outlook as well