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中国空调行业整合趋势分析

文档名称:中国空调行业整合趋势分析
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文档名称:中国空调行业整合趋势分析
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文档大小:300KB
上传者:lileilei1573
添加时间:2019/05/14
内容摘要:
华中科技大学
倾士学位论文
中国空调行业整合趋势分析
姓名:焚慕康
申请学位级别:硕士
专业:工商管理
指导教师:王向阳
20050430
摘要
近年米,企业并购成当是企球经济中最热」、最经久不息的话题。人们清晰地认
识到,企业并购是市场经济条件下现代企业迅速扩张的必山之路。在并购案例层出
不穷的背后,依稀可见的是新的产业党争格局的形成,产业整合的逐渐白热化是不
以任何弱小党争者的意志为转移的。中国家电行业经过几十年的发展,已经成为国
内最为成熟的行业之一。在国内品牌价偵排行榜前十位中,家也品牌连续几年占据
了半辟江山。然而,近几年米,随着竞争的白热化,价格战屡屡爆发,行业利润率
连还下滑。批弱小竞争者逐渐被淘汰出局,行业整合的趋势已不可避免
本课趣首先透过人量兼并收购案例的表阳现象论述了行业整合的基本概念,明
确了两者的区別和联系。接下米论述了中困空调行业整合的必然性。紧接着通过对
格林柯尔整合巾国冰箱行业过程的分析,引出行业整合的一般理论,包括行业演进
各个阶段的划分;行业整合者出现的内部因素和外部条件;行业整合者所应具备的
基木素质等。木文着重对中国空调行业的现状进行了深入分析,内容包括:中国空
调行业.的宏观环境分析;行业环境分析;竞争格局分析等。在此基础上,进一步论
述了“整合是中国空调行业发展的必山之路的”这一基本观点。并对潜在的行业整
合者,即口前中国空调行业的领头挙ー一格力、美的、海尔二大巨头,进行了详细
地分析。总结了构成他们各自核心党争力的源泉,并对他们未来的发展提出了饯略
建议
关键词:行业整合空调行业核心兗争力
Abstract
In the recent years, corporation-combine has become one of the hottest questions for
discussion in the global economy. We all know that clearly corporation combine is the
only way for corporation to grow rapidly. From so many corporation-combine cases, we
can see the reform of industry competition structure. The conformity of industry
competition structure is inevitable. With the development of about forty years, Chinese
household appliances industry has become one of the most mature industries in China. In
Chinese top 10 valuable brands sort order, Chinese household appliances brands always
can lock-in five or six. But in the recent years, price war occurs very often. The average
industry profit margin has become very low. Many puny competitors have been knocked
out. The conformity of Chinese household appliances industry competition structure is
inevitable
In this thesis, we look through many corporation combine cases and define industry
conformity. Then we discuss their difference and relation. Next we dissertate the
inevitability of the conformity of Chinese air conditioning industry. After that, we analyze
the course of the conformity of Chinese fridge industry. Then we expound the basic rules
of industry conformity, including the phases of industry evolution, the interior reason and
exterior condition for the appearance of industry conformity, the capability for a
corporation to conform the industry etc In this thesis, we focus on the basic analysis of
Chinese air conditioning industry, involving the macro environment analysis, the industrial
environment analysis. competition analysis etc. Base on all the above. we bring forward
our key point: the conformity of Chinese air conditioning industry is inevitable. Then we
analyze the basic status of the leader of Chinese air conditioning industry, Gree, Midea
and Haier. We summarize their core competence. Then we bring forward our strategic
advises to the 3 corporations. Finally we forecast the foreground of the conformity of
Chinese air conditioning industry
Kew Words: Industry Conformity Air Conditioning Industry
Core Competence
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